Thanks to the persistence of my colleague Prof. Ty Drake, HMCT now has two billboard spaces available for the display of student projects adjacent to the 950 building south parking lot. After Ty’s students’ work inaugurated the spaces, they were recently pasted over with 6 x 3 ft. posters from my Graduate Typography 3 class. In a relatively short 4-week assignment, the students are asked to design a modular display typeface created from a base grid or set of standardized graphic components. The typefaces need to have a full twenty-six character set, either upper case, lower case, or unicase,
C4PTCH4 TH1S: The disruptive power of emergent technologies on traditional language systems
C4PTCH4 TH1S addresses linguistic trends and semiotics born within digital communication platforms; the transformative effects of emergent technologies on our use of languages; and what these occurrences reveal about the future of communication. The creation, interpretation and flow of visual meaning is profoundly human; our digital culture both disrupts and extends how we think about and use language. Memes, emojis, acronyms, hashtags, @replies are used globally to tell stories, seduce, express rage, form movements, build brands and more. Our informal, unfiltered texts and comments are no longer written just to be read, but rather to be shared, moved, and
HMCT presented our second Design Educators Typography Intensive [DETI], a global virtual learning environment, January 22 and 23, 2021. With a focus on Branding and Typography, attendees were exposed to new approaches and pedagogies to take back to their own classrooms, and participated in active discussion groups via virtual chat rooms by asking questions and sharing insights. Renowned designers and educators generously shared their expertise during the four webinar instruction modules with university-level instructors, fellow designers, and students. Our keynote presenters for this Intensive were: Louise Fili, Mike Abbink, Dave Crossland, and Vanessa Eckstein. Instructors included Simon Johnston, Ty
Available now Public Foundry: the catalog based on the work of HMCT 2020 Typographers-in-Residence: Joshua Trees, Yvan Martinez, and Krister Olsson. To purchase a copy, contact Draw Down Books. In 2019, Google’s Artists and Machine Intelligence program granted the three a Focused Research Award to build Public Foundry, the first type foundry powered by the public using artificial intelligence. Although the digital revolution is commonly thought to have democratized the field of typography by making computer fonts publicly available, digital typeface design remains an esoteric practice. At the same time, public lettering and signage are being erased and homogenised
HMCT launch our billboard installation at ArtCenter South Campus [950 S. Raymond Avenue]. The inaugural exhibition displayed the typographic work of MGx students from the class of Prof. Ty Drake; we are currently showing the work of Prof. Simon Johnston’s grad students. The billboards are located in the South Campus parking lot just north of the 950 building.
The HMCT (South Campus) Gallery is free and open to the public. It is accessible when school is in term, seven days a week from 9 AM to 7 PM.
The Storefront Gallery, located within the Center, is also free and open to the public most weekdays from 10 AM to 4 PM. (We advise you to call ahead to make sure the Storefront Gallery is open, 626-396-4343).
950 South Raymond Avenue Pasadena, California 91105